Refined in this issue:
◉ Through this ambitious project, Atletico Madrid invites fans to learn about the history of the club in a unique way.
◉ The new space at Wanda Metropolitan Stadium has a lot of immersive experiences using the latest technology.
In order to give fans an unforgettable experience, La Liga clubs continue to develop their skills. Atletico Madrid announced the Atleti Territory, a space located in the Wanda Metropolitan Stadium, the club’s home stadium, aimed at bringing fans a series of unique experience opportunities.
Combining old and new, Atletico Madrid has created a cutting-edge digital experience while commemorating its 117-year history, making it one of the club’s most ambitious plans for the 2020/21 season.
When explaining the vision behind the new space, the club revealed: “For all our supporters and all tourists who want to experience our history and values, and enjoy the passion of our team, Atleti Territory is a new meeting point.”
In order to attract all tourists, Atleti Territory is divided into three large areas, named "We are history", "We are family" and "We are passion".
In the “we are a family” area, fans will have the opportunity to celebrate birthdays in Wanda Metropolis, as well as other family activities and celebrations, and “we are a passion” gives visitors the opportunity to enjoy other experiences not only related to football , But the experience performed on the venue, such as music, other sports and leisure activities.
At the same time, the category "We are history" gives visitors the opportunity to visit the Wanda Metropolitan Stadium and the latest and most advanced Atletico Madrid museum.
The club explained: "Museums and tours provide an immersive experience with the latest technology, making this museum one of the most modern, interactive and experiential museums in the world."
The museum covers an area of 1,400 meters and offers 15 immersive experiences to help visitors understand the history of the club and what it means to be a fan of the team nicknamed "Bed Sheets Corps".
From the club’s establishment in 1903 to the present, stories spanning more than a century have been involved, using augmented reality, touch screen, virtual reality and immersive audio. The values of Atletico Madrid are also prominent in the museum experience.
This new building was completed in August and has been visited by more than 5,000 people, most of whom are from Spain. When health measures resume to allow international travel, this number is expected to rise sharply. For fans who have visited, the feedback received has been overwhelmingly positive.
In order to attract tourists from different ages and backgrounds, the club has designed an experience that combines stories and technology to bring Atleti Territory to life.
"From parent to child" is an experience that helps visitors feel how the club’s values are passed on from generation to generation through the room of a legendary child, using video mapping to create an immersive effect.
In the "heartbeat to heartbeat" experience, projections on three screens show how the history of the club has been shaped. At the same time, "Eternal Calderon" uses virtual reality technology to allow fans to recreate the exciting moments of the club's last game at the former stadium Vicente Calderon. Adding a touch of realism to this experience, the experiencer can sit in the real seats of the old stadium to watch the game.
Through the immersive experience of the 180-degree screen, the club can also allow visitors to experience the most famous Atletico Madrid songs and club hymns. "For those tourists and fans who have no chance to enjoy the atmosphere of the game in the stadium, this is a good opportunity," the club said.
"Another area of interest is the collection of jerseys, sneakers and balls," the club added. More than 400 exhibits are displayed in a cabinet with more than 150 drawers. You can also see all our trophies up close and discover some secrets that surprise visitors. "
The construction of Atleti Territory shows how Atletico has brought its long history to today. For young and old tourists, this heralds a series of experiences that will leave their mark.